Bench 15: CRO on Shopify
Conversion work inside Shopify's walls: theme sections, product templates, the cart drawer, checkout customisation and what the platform decides for you.
The bench guide
Working guides on this bench
CRO on Shopify Accelerated Checkout and Shop Pay: Fewer Keystrokes Accelerated checkout lets returning buyers pay with saved details instead of typing addresses and card numbers on a phone. Offer it clearly, place it carefully, and keep the standard route just as tidy. CRO on Shopify Cart Drawer or Cart Page on Shopify Many Shopify themes offer both a slide out cart drawer and a full cart page. The right choice depends on basket size, edits buyers need to make, and how much reassurance the purchase needs. CRO on Shopify Choosing a Shopify Theme With Conversion in Mind A theme decides your product page layout, your mobile navigation and much of your speed before you write a word. Choose it by testing your real products in it, not by admiring its demo store. CRO on Shopify Product Page Sections on Shopify: What the Theme Gives You Modern Shopify themes let you stack sections and blocks on the product template. The craft is ordering them around the visitor decision: offer first, proof beside it, detail below for the decided. CRO on Shopify Search and Collections on Shopify Visitors who cannot find a suitable product cannot buy it. Shopify gives you collections, filters and a storefront search to improve; this guide covers organising for finding, not for tidiness. CRO on Shopify Shopify Apps: The Ones That Help, the Ones That Tax Apps can add reviews, subscriptions, search and capture features in minutes, and can slow, clutter and confuse the store just as fast. Audit by job done, cost added and evidence kept. CRO on Shopify Shopify Checkout: What You Can Change and What You Cannot Shopify checkout is deliberately standardised. You control branding, certain settings and, depending on plan, more advanced customisation. Knowing the boundary stops wasted effort and focuses you on the settings that matter. CRO on Shopify Shopify Markets: Currency, Duties and International Buyers International buyers abandon for predictable reasons: prices they cannot read, duties they did not expect and delivery times nobody stated. Shopify Markets groups the settings; this guide orders the work. CRO on Shopify Shopify Plus Versus Standard: The CRO Differences That Matter Plus changes checkout extensibility, automation and support, among other things, but most conversion work is identical on standard plans. Upgrade for a named capability you will use, not for conversion in the abstract. CRO on Shopify Shopify Reports and Analytics: Reading What the Platform Gives Shopify reports are enough to run a small store conversion rhythm if you read a few of them regularly, compare like with like, and pair numbers with watching real journeys. CRO on Shopify Shopify Speed: Theme, Apps and Image Discipline Shopify hosts and optimises much of the stack, but your theme weight, app scripts and image files still decide how the store feels. Work the levers you own, in that order.